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Alef Group & Sheraa Inspire the Next Generation of Change-makers

Alef Group, the leading real estate development company in Sharjah and the developer of Al Mamsha and 06 Mall projects signed a Memorandum of Understanding with Sharjah Entrepreneurship Center (Sheraa) to support talented and emerging entrepreneurs.

The memorandum was signed by Issa Ataya, CEO of Alef Group, and Najla Al-Midfa, CEO of the Sharjah Entrepreneurship Center (Sheraa), affirming that Alef Group would be a founding strategic partner with Sheraa for two years.


The signing of this Memorandum of Understanding with Sheraa comes as part of Alef Group's commitment to contributing to the vision and directives of Sharjah government to consolidate and strengthen cooperation and collaboration to develop the entrepreneurship sector in Sharjah and the UAE. Alef is dedicated to highlighting the role of small and medium enterprises to increase the diversification and sustainability of the economy and raise its competitiveness at a local and global level.


You might also be interested in learning more about Al Mamsha Project.


Alef Group has an integrated strategy to fulfill its role and duties towards the local community, based on its commitment to corporate social responsibility. Additionally, the company is dedicated to promoting partnerships between the public and private sectors and establishing Sharjah as a leading and vibrant hub for innovative startups, and contribute to the growth and diversification of the Emirate’s economy.


Alef Group will provide new tools and innovative solutions for small and medium entrepreneurship projects. It will also launch various initiatives to support entrepreneurs and talented youth working on innovative ideas and solutions to successfully establish their future projects and businesses, developing, and refining their capabilities, and inspiring a new generation of future change-makers.


Alef Group will also encourage the most creative and innovative startups and entrepreneurs in the retail, food, arts, design, and other sectors from all over the GCC to have a base in its pioneering and mixed-use project "Al Mamsha", which constitutes an attractive and qualitative environment within a modern lifestyle through offering the best facilities, services, and incentives for talented entrepreneurs in the most strategic location in the heart of new Sharjah.


The partnership reinforces the progressive vision of His Highness the Ruler of Sharjah to encourage collaboration between the public and private entities in Sharjah to create an enabling environment for entrepreneurs and accelerate the digital transformation of the Emirate.


Alef Group’s support will span the various programs and offerings in place at Sheraa to provide entrepreneurs with the resources they need to succeed on their startup journey. Among these offerings is the annual Sharjah Entrepreneurship Festival, which attracts over 3000 young change-makers from around the region.

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