Alef Group hosts SEF Bytes by Sheraa to highlight the Future of Retail at 06 Mall

Alef Group, a pioneer in developing the first fully walkable lifestyle destination in Sharjah, and the first of a new generation of lifestyle retail destination, hosted the latest edition of SEF Bytes, a series of hybrid events held monthly to highlight various local and global issues of interest to the community, at 06 Mall in Sharjah last 21 August 2021.

An initiative by Sharjah Entrepreneurship Center “Sheraa”, hold the latest SEF Bytes edition in partnership with Alef Group which entitled Reshaping the Retail Landscape: Shopping Made Social and was highlighted by a panel discussion held at 06 Mall, a premier lifestyle, entertainment, and leisure destination in Sharjah developed by Alef Group.

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Moderated by Mahmoud Gao, CEO & Founder of Mr. Draper, the panel hosted major retail business leaders and influencers including Dr. Sara Al Fahim, CEO & Cofounder of Al Fahim Avenue Group; Nouf Ismail, Founder of Your Own Concept, a fashionable online store concept that collaborates with its customers; Kenza Sadiki, the CEO & Cofounder of Recode, a company that creates hybrid retail concepts, such as Pulr; and Anuscha Iqbal, CEO of Spotii, a platform that lets shoppers buy what they want now, but pay later.

Among the highlights of the discussion included innovations in customer engagement, besides the latest trends and concepts in the retail space that are disrupting the industry not just in the UAE but also across the world.

06 Mall is a luxury mall boutique developed by Alef Group to meet the growing lifestyle needs of new-age consumers. 06 Mall brings together a carefully crafted collection of well-established fashion and lifestyle brands. It combines a contemporary design with a diverse selection of dining, retail, and leisure attractions. Strategically in Al Juraina near prominent city landmarks, 06 Mall celebrates Sharjah’s growing identity through an inspiring lifestyle community experience, where trendsetters will feel at home.