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About Us

Designed Lifestyle Experiences

  /  About Us

Founder's Message

Sharjah is the gem of the emirates, enriched with culture and rapidly evolving into a youthfully vibrant, modern metropolis. At Alef Group, we recognize this trend to respond to the changing needs and expectations of the new generation, including young business professionals who are a part of Sharjah’s movement.

The vision of Alef Group originated from this approach. We create Designed Lifestyle Experiences for communities and retailers alike while retaining the elements of Sharjah’s rich history, from culture to education and architecture. Alef Group defines concepts that reflect the contemporary architecture and modern-day experiences.

With our mixed portfolio of world-class residential, retail, business, and leisure projects, Alef Group is committed to creating the ultimate living experience in Sharjah and beyond.

Late Sheikh Khalid Bin Sultan Al Qasimi
Founder, Alef Group

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About Alef

Our approach is rooted in unvarying values. We work with a worldly mindset and abide by international quality standards.

Alef Group is a privately held lifestyle experience provider founded by the late Sheikh Khalid Bin Sultan Al Qasimi in 2013. Headquartered in Sharjah UAE, Alef Group is a pioneer in developing premier lifestyle communities, destinations, and experiences through investment and strategic joint ventures.

With AED 10 billion worth of assets and land bank, Alef Group’s premium developments lead the way in business and leisure projects complemented by developing high-quality residential communities.

Capitalizing on the consistent growth of the Emirate and its unique geographical position as the connecting link between Dubai and the Northern Emirates, Alef Group recognizes the exceptional potential of this evolving modern metropolis. Alef Group invests in strategic joint ventures with credible entities with a business scope that covers multiple divisions.

about alef group sharjah

Our Vision

To be an inspirational lifestyle experience provider that enriches people’s way of life


Our Mission

Develop premier integrated lifestyle communities and destinations in Sharjah and beyond.

Our Partners

Alef partnered with several esteemed entities and has an integrated strategy to fulfill its role and duties towards the local community, based on its commitment to corporate social responsibility.

American University of Sharjah (AUS)
To support AUS and engage with them as partners in meaningful community initiatives.

Sharjah Entrepreneurship Center (Sheraa)
To support entrepreneurs and talented youth working on innovative solutions in creating a suitable environment to successfully establish their future businesses, cultivating the entrepreneurial mindset, and inspiring the next generation of change-makers.

To support entrepreneurs and creating a suitable environment for them in Alef’s project “Al Mamsha” to establish their future projects.

Cinemacity is the leader in modern cinema design, construction, end-user experiences and one of the fastest-growing theatrical exhibitors in the Middle East. Its eight-screen Cineplex in Sharjah is located at “06 Mall” and features the largest IMAX screen in Sharjah and the Northern Emirates.

Sharjah Investors Services Center (SAEED)
To boost investment activity in Sharjah and provide more facilities for investors and entrepreneurs to establish or expand their businesses in the Emirate.